• Video marketing tips

10 reasons why 2017 is the year of online video

By - Kirsty - 5th January 2017

If you’re going to stick to one new year’s resolution for 2017, then make online video your focus. Here are 10 reasons why you should embrace the trend.

1) Google It

Drive traffic to your website and attract new customers. In an eye-mapping study of search engine results pages, video results commanded more attention than other listings (Adobe).

2) Welcome to Facebook

Show your target audience your video directly in their Facebook news feed. Users watch upwards of 8 billion videos a day, an increase from 1 billion in just a year.

3) You’ve got mail

Video allows you to keeps your emails short, so your recipient is more likely to read right through to the end. Including a film in an email leads to a whopping 200-300% increase in click-throughs (Forrester).

4) What’s new?

Create hype around your news. 2016 saw the launch of Instagram Stories, so now you can share an event or message with your followers via video.

5) Paint a picture

Trying to communicate complex ideas, or a shed load of information? Dr James McQuivey from Forrester estimates that one minutes of video is equal to 1.8 million words.

6) Short and sweet

Snapchatters are racking up over 10 billion video views per day, which is more than a 350% increase in the last year alone. Shake up your video content strategy and target Generation Z with ten-second video ads.

7) A call to action

Make your website work for you. Including video on a landing page can increase conversion by 80% (Unbounce).

8 Make memories

Plant your brand into your customers’ memories. 80% of users recall a video ad they viewed in the past 30 days (Online Publishers Association). Make that message yours.

9) A huge audience

YouTube has over a billion users, which is almost a third of all people on the Internet. Think of all of those potential customers.

10) A laugh a minute

Combat the post-Christmas slump and “ho, ho, ho” your way through 2017. Comedy is the most popular form of online video content among viewers (Burst Media). So why not shake up your normal video marketing strategy or consider an outtakes film?

Want to talk to us about any aspect of online video production for 2017? Get in touch.

About the Author

Kirsty Hemming - Head of Digital

Kirsty is a highly experienced producer having previously worked at the BBC and ITV before joining Swift Films.

Kirsty now specialises in digital marketing and analytics. She devises strategies and works on marketing campaigns to ensure that our clients’ videos reach their target audience.