• Video marketing tips

5 reasons why you should be using your video out-takes.

By - Richard - 31st July 2019

We recently produced all of the video content for the new Halfords Careers website.

From the resulting 22 videos that are on the new website, the one video which is (by far) the most entertaining, is the out-takes.

Instead of scrapping your mistakes and producing a flawless video, here’s five reasons why you should think about keeping you out-takes.

1. It shows that you have a sense of humour

This is important. By showing that you’re not afraid to laugh at yourself, your brand becomes much more human and relatable.

There’s a very good reason why celebrities who are not afraid to send themselves up and make themselves look foolish, will often receive warmth and praise. Just think of any of the actors who played a heightened version of themselves in Ricky Gervais’s Extras series.

2. It’s a real moment

Anybody’s reaction in a moment when things go wrong can be incredibly revealing. There’s no pretence and people’s true personality will shine through. The viewer knows this too.

3. It shows personality

Perhaps even more so than the main video that you are looking to produce. Out-takes can soften the perception of your business or organisation and make you seem more approachable.

4. Your audience will love them

No client of ours has ever regretted publishing their out-takes. Often the out-takes will generate more interaction and response than the main video you wanted to produce.

Out-takes are the kind of videos that people will willingly watch and share.

5. Out-takes provide additional shareable content

Whether or not you decide to go public with your out-takes, you are creating additional content and getting more return for your investment in video production.

You may decide to keep your out-takes private but play them at a special occasion or event. This can help build camaraderie amongst employees.

About the Author

Richard Nicholls - Managing Director

Before launching Swift Films, Richard worked as a broadcast TV director and editor, working on programmes for the BBC, ITV and Sky.

A multi-skilled and technically-minded filmmaker, Richard is equally at home coming up with creative concepts as he is on location filming or pulling footage together in the edit suite.

Richard is a member of Independent Producers Scotland and has a love of cats, football, chocolate and Film Noir (in that order).