Fast turnaround film for the National Trust

The beautiful National Trust property Kingston Lacy in Dorset has been advertising a couple of new jobs recently. In order to publicise these jobs widely and to attract the best candidates, the National Trust wanted to produce a fast turnaround short film showcasing what the place has to offer and why it’s such a great place to work.

We were approached by our friends at ThirtyThree – the employer branding and marketing agency in Bristol – to produce a short film for their client. The film was to showcase the majestic beauty of Kingston Lacy and publicise the two roles. Due to the fast turnaround nature of the film, the shooting day was booked in at the last minute in mid-February. Unfortunately the weather didn’t look too promising on the filming day, but we had to go with it and try and shoot in between cloud breaks.

Edited a couple of days later, the film was then rolled out on social media and publicised on Twitter, Facebook and Linked in. With only four days before the deadline for job applications, the film has its work cut out to attract the right candidates. Short 20 second sound bites from the film have been published regularly on twitter to gain maximum exposure.

After the closing date for the two jobs, the film will be re-edited to remove specific reference to the two job vacancies. The film will then become more of a marketing tool about why Kingston Lacy is such a great place to work, thus ensuring that maximum value is obtained from the footage.