An epiphany whilst filming in Florence, Italy

Rich just had the pleasure of being asked to fly out to Tuscany in Italy to shoot a project for a client.

The brief was simple – make Florence and the surrounding Tuscan hills look beautiful. A simple enough job. You point your lens anywhere at the many masterpieces of renaissance architecture, art works and sprawling Tuscan landscapes and it’s a picture postcard.

The place is littered with cultural significance and is a filmmaker’s dream. This was Swift Films’ first work trip abroad in over two years. Covid has seen to this. And it has been particularly enlightening. Familiarity breeds contempt and whilst Scotland is beautiful in its own right, exploring a new destination was long overdue.

What Rich didn’t expect was the impact this trip would have on him. An epiphany if you like. Removed from the comfort of familiarity, wandering the streets of Florence with a camera in hand, Rich had a clear vision for his fledgling YouTube channel.

If you’re struggling for a breakthrough, do something different, go somewhere new, break the same habits and be open to the ideas that come from this.