- Filming equipment
- Thoughts on filmmaking
Exciting times for business film production
By - Richard - 28th March 2011
The ever-changing technological landscape means exciting times are ahead for business and corporate video production.
Canon revolutionised the video market a couple of years ago with their remarkable stills cameras (the 5D mark 2 amongst others) which were able to shoot moving images. With their large image sensors and interchangeable lenses, the results were more akin to 35mm film images. The coveted shallow depth of field suddenly became attainable for film productions. But shooting video on a stills camera was fraught with complications.
Now Panasonic and Sony have both entered the market with their own brand of large sensor cameras. And crucially these cameras are purposefully designed for shooting video. The 4/3 sensors of these new cameras (specifically Panasonic’s AF101 and Sony’s F3) now enables producers to obtain stunning images that just weren’t possible a few years ago. With third party interchangeable lenses available, suddenly there is a wealth of options for producing true film-like images for business and corporate productions. Now there is no excuse for producing flat, dull-looking images. The future looks very bright indeed.
But don’t take my word for it. Ask us to make a film for your business and you will see the difference for yourself.